THE STORY - The Cheap Chic Life & The Cheap Chic Boutique
After building out the Cheap Chic Boutique branding, this mother/daughter owned e-commerce business decided to launch The Cheap Chic Life, more than a store, a place that inspires and empowers women to get dressed! Targeting women 30-70, they strive to make style accessible to the everyday women. They believe every body, budget and life is worth showing up for. They want to inspire, encourage and claim fashion for real bodies, real budgets, and real life.
Objective - Establish a professional brand identity providing consistency across all digital and print materials that is joyful, feminine and welcome (with a touch of confidence).
Inspiration - Kate Spade, Lilly Pulitzer, Betsey Johnson
Elements - Full Website Design, Brand Development, Visuals: Primary/ round/ wide logos, color palette, hand painted patterns, font selection, and web elements
SOCIAL MEDIA POST DESIGN
“Not only is Kali’s work amazing, but she herself is an incredible ally for small businesses. Her entire process, from initial phone call to final product, is an absolute gift. She took time to listen to what I wanted to achieve and advised me on the best ways to do it. By working with Wallaby creative, I now have the foundation and building blocks I need to take my business to the next level. I have new clarity and a confidence in my brand that makes me want to share it with the world. In addition to a fabulous new logo, Kali created a custom digital print that I am in love with. It’s just so “me”, I want to wear it as a dress! Kali is a savvy strategist and a true artist. I would absolutely recommend Wallaby Creative to any small business looking for a more polished online presence.”
— Marissa, Cheap Chic Boutique
